We Created a cutting-edge toning footwear brand with Amanda Holden, merging style and fitness seamlessly.

Crafted with innovative technology, our shoes offer unparalleled comfort and support while enhancing muscle engagement.

We inspired hundreds of thousands to step into a healthier, more fashionable lifestyle.

Walk, tone, and shine with us!

  • Over 450,000 Pairs Sold

  • 62,000+ Repeat Customers

  • Over £8 Million of Revenue Generated in 2 Years