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FUNCTIONAL BEVERAGES
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The global market for functional beverages is expected to grow from $121.18 billion in2020 to $130.51 billion in 2021 at a compound annual growth rate (CAGR) of 7.7%.
The market is expected to reach $173.23 billion in 2025.
Functional beverages help to enhance various body functionalities including the management of heart rate, digestive health, immune system, and weight management attributing to the presence of vitamins, minerals, herbs, and amino acids.
Consumers are increasingly shifting towards the consumption of functional beverages that contain ingredients to address these specific health issues.
Health drinks have emerged as the most profitable and growing segment of the overall soft drinks industry in the UK.
This is a direct result of busy lifestyles with convenience and rising health concerns becoming more important.
According to Packaging Strategies journal, a major change in the beverage industry is moving toward functional beverages as consumers strive to improve health.